ISSN: 2158-7051 ==================== INTERNATIONAL JOURNAL OF RUSSIAN STUDIES ==================== ISSUE NO. 8 ( 2019/1 ) |
SMOKING UNDER THE TSARS, A HISTORY OF TOBACCO IN IMPERIAL RUSSIA, By Ayse Dietrich*,
Published by: Cornell University Press, USA. Written by Tricia Starks, Year of
Publishing: 2018. Subject Area: Russian History-19th century,
Tobacco use, Book Type: History. Total
Number of Pages: 320. ISBN: 9781501722059, $99.00 (Hardcover).
This
book, in addition to exploring the history of tobacco, and its cultivation,
production and marketing, introduces the smoking experience in all of its
social, cultural, sensory and physical manifestations under tsarist power until
the collapse of the autocracy in the revolutionary era. Each chapter provides chronological
information about smokers and the society around them, their understanding and
presentation of their habit, and the emergence of papirosy (cigarettes) as
a mass-use product in Russian society and culture. The author begins by
examining the papirosa (cigarette) as a medical and moral problem, and
then traces how cigarettes were marketed by presenting them as somehow
“liberating”. Eventually she concludes that cigarettes became increasingly
controversial, creating problems for those involved in the cigarette trade,
smokers and reformers alike.
In
Chapter I, “Cultivated”, the
author talks about Russian-grown Turkish seed tobacco production, makhorka, and its primary user – the
Russian military, and the spread of papirosy use to the general
population. The chapter also points out
that Russia’s first cigarettes, called pakhitosy,
came from France in the 1830s and shows the connection of smoking to
imperialism in Russia, the linking of mass consumption to the creation of a national
symbol of the venture in popular culture, soldiers’ acquaintance with smoking
as partners of imperial project, their strong associations with papirosy
on the front lines, poster and newspaper advertising, smoking and its
associations with Cossacks, bogatyr appeared in advertising, and the use
of female bodies in tobacco advertising. According to the author, smoking was
much more than merely a personal habit, but had imperial associations, and was
even seen as an element of national identity that could help to unify Russia’s
diverse society.
Chapter
II, “Produced”, discusses the manufacture of Russian papirosy and the development
of the tobacco industry stating that legalized sales started under Peter the
Great, cultivation and production in Russia was fostered by Catherine the
Great, and how by the late eighteenth century Russia became a net exporter of
tobacco. The chapter also examines how Russian tobacco factories continued to
increase the number of women and child laborers working at lower wages to keep
costs down, the work conditions in these factories, the resultant mass tobacco
strikes and the violent response of factory owners.
Chapter
III, “Tasted”, traces the paradoxical evolution of smoking in Russia – a habit
that cut across all class and gender lines, yet also continued to depict strict
social hierarchies. The brands of cigarette, the terminology associated with
smoking, the accessories used and the places where one smoked were all
indicators of a smoker’s social position. Cigarette advertising portrayed
smoking as modern and liberating that gave one access to a more exclusive,
liberal and consumer society. However, peasants, workers, women and even
children were soon seen in tobacco advertising, making their claim to
membership in this modern state.
Chapter
IV, “Condemned”, examines the rise of the anti-tobacco movement in the late
nineteenth century. Those opposed to the use of tobacco cited medical,
psychological and national concerns about the effects of smoking on the health
and morals of the general population, and its potential link to national
decline. Besides objecting to the odor of tobacco, the movement argued that the
poison in nicotine created moral and physical disabilities such as neurasthenia
and degeneracy that could be passed on to the next generation, thus endangering
not only the nation’s present but also its future.
Chapter
V, “Contested”, talks about the
arguments against tobacco, the general public disbelief of its dangers, and the
emergence of approval for moderation in scientific literature. The author
states that neither scientific researchers nor medical authorities took a
definitive stand on smoking. Respectable smokers consuming high-priced tobacco
with equally expensive accessories might be able to avoid the dangers of
smoking through moderation or low inhalation. However, in contrast to the
anti-tobacco movement’s depiction of smoking as physically and/or morally
dangerous, these researchers and doctors suggested that smoking beneficial in
treating boredom, nervousness and sexual weakness.
In
the Epilogue, the author describes the changes in Russian smoking during the
First World War and the Bolshevik Revolution. In this period any restrictions
on smoking were rejected due to the general popular acceptance of smoking that
had emerged. By this point Russia’s unique papirosy and the habit of smoking
had become so ingrained in the nation’s social, political, economic and
cultural life that only a massive effort by both the state and individual
citizens would have any hope of countering it.
Tricia
Starks book is well-written and lavishly illustrated and is an important
contribution to the understanding of the manufacture, production, and role that
tobacco had in late imperial and in the Revolutionary Russia. Particularly
noteworthy is the level of detail that the author has provided on all these
topics. This book is highly recommended for anyone interested in any aspect of
smoking or the tobacco industry in Russia during the periods discussed.
*Ayse Dietrich - Professor, Part-time, at Middle East Technical University, Department of History, and Eurasian Studies. Editor and the founder of the International Journal of Russian Studies e-mail: editor@ijors.net, dayse@metu.edu.tr, dietrichayse@yahoo.com
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